I started only with Michelle after researching the current state of customer experience across virtually every industrial vertical. One thing was clear most customer experiences are bad and despite good intentions most organizations have no bloody idea on how to fix it. Sadly many organizations are sold a one-size-fits-all solution and predictably those solutions fail both the customer and the organization. After more than two decades as a management consultant specializing in enterprise strategy and innovation I stumbled across the opportunity to combine what I love with what I did for a living. Boomē was formed with the idea of providing a true turnkey solution to help organizations build out exceptional customer experience strategies by leveraging actionable customer insights. At the risk of sounding corny this business is more a mission than it is a job. This is a video I just did to tell our story https://vimeo.com/164161275