In the sharing economy there is nowhere to hide if you deliver bad customer experiences. Even good customer experiences are being displaced by disruptive innovators that are delivering exceptional customer experiences across the customer’s journey. In Nicholas Webb’s book What Customers Crave he provides a playbook for developing customer experience strategies that drive revenue, profit, customer loyalty and customer satisfaction. The biggest value to the reader is that Nicholas takes the complex subject of Customer Experience (CX) design and simplifies it so that an organization can quickly enjoy the benefits of meeting their market and customer satisfaction.
Video Book Review of What Customers Crave
About the Author: Nick Webb

Nicholas Webb is a world-renowned innovation thought leader. Nicholas has been awarded over 45 patents by the US Patent and Trademark Office for breakthrough technologies including one of first wearable technologies and one of the world’s smallest medical implants. Nicholas is known by many as the “Innovation Evangelist”, he speaks around the world on the future of the economy, innovation and healthcare. Nicholas has just been awarded his Doctorate of Humane Letters (Hon.) from a top Southern California medical school, Western University of Health Sciences for his contribution to healthcare.