According to virtually all consumer data the overwhelming majority of guests of hotels and lodges are unimpressed with their stay. These very customers complain wildly to friends and not surprisingly powerful social rating platforms including yelp and trip advisor. Despite the fact that their very guests have told them what they hate most hotels and lodges are ignoring their customer in favor of a focus on operationalization. This scenario has created an opportunistic environment for disruptive innovators to displace many hotel brands. Learn the basics of building a Guest Experience (GX) design.
The basics of building a Guest Experience (GX) design
About the Author: Nick Webb

Nicholas Webb is a world-renowned innovation thought leader. Nicholas has been awarded over 45 patents by the US Patent and Trademark Office for breakthrough technologies including one of first wearable technologies and one of the world’s smallest medical implants. Nicholas is known by many as the “Innovation Evangelist”, he speaks around the world on the future of the economy, innovation and healthcare. Nicholas has just been awarded his Doctorate of Humane Letters (Hon.) from a top Southern California medical school, Western University of Health Sciences for his contribution to healthcare.